‘Happiest 5K on the Planet’ brings new Tropicolor World Tour to Dubai

DUBAI – The Color Run™ presented by Daman’s ActiveLife will return on 12 November 2016 with a fun and fresh new twist, as its Tropicolor World Tour bursts into Dubai with a 5k stay-cation packed full of island-style colors, music and unforgettable memories.

The Tropicolor World Tour takes the world-renowned experience that Dubai’s Color Runners already love to the next level of fun with Daman’s ActiveLife’s all-new Tropicolor ZoneThe Tropicolor World Tour takes the world-renowned experience that Dubai’s Color Runners already love to the next level of fun with Daman’s ActiveLife’s all-new Tropicolor Zone, where participants will revel in an array of colors as they pass through palm trees, arches and music. During the island-style Finish Festival, participants can enjoy interactive fun at the ‘Rainbow Beach’ with sand, steel drummers, dancing and massive color throws.

Each Color Runner will receive a brand new Tropicolor Race Pack complete with t-shirt, headband and flower lei.

Perfect for first-time runners and those looking to lead a healthier lifestyle, The Color Run™ presented by Daman’s ActiveLife provides an untimed, unpressurised and family-friendly exercise environment. The event aims to excite people about fitness, as well as drive healthier and more active lifestyles throughout the UAE.

During the island-style Finish Festival, participants can enjoy interactive fun at the ‘Rainbow Beach’ with sand, steel drummers, dancing and massive color throwsDr. Michael Bitzer, Chief Executive Officer at Daman, presenting partner of the event, said: “The Color Run™ presented by Daman’s ActiveLife has proven to be one of the country’s most popular exercise events. It offers inspiration and motivation for first-time runners, the chance for seasoned athletes to inject some fun back into their work-out, and an exciting day out for families and friends. With events such as The Color Run™, Daman’s ActiveLife seeks to empower the UAE community to lead a healthy and active lifestyle. We’re very pleased to once again support the return of this most anticipated event to Dubai.”

Greg Sproule, Managing Director of IMG Middle East, said:  “Over the past three years, we’ve seen The Color Run presented by Daman’s ActiveLife inspire more than 55,000 people in the UAE to kick-start a healthier lifestyle. It’s important for us to keep bringing new and engaging events such as ‘The Tropicolor World Tour’ to get even more of the community excited about exercising.”

H.E. Saeed Hareb, Secretary General of the Dubai Sports Council, added: “The Color Run™ presented by Daman’s ActiveLife has proven to be an extremely popular event in Dubai and with the vision of DSC to create a distinctive sports community, the event helps us to create an accessible platform for exercise that will lead to a healthier community and nation.”

Since its UAE arrival in 2013, The Color Run™ presented by Daman’s ActiveLife been overwhelmingly popular, with more than 34,000 Color Runners taking part in the past three Dubai events.

The Color Run™ presented by Daman’s ActiveLife will return on 12 November 2016 with a fun and fresh new twist, as its Tropicolor World Tour bursts into Dubai with a 5k stay-cationThis year for the first time, a limited number of Deluxe Packs are available for Color Runners to experience their 5K stay-cation in style. The Deluxe Pack starts from AED 240 and includes special perks such as VIP parking and tropical-themed merchandise such as party sunglasses.

Limited Early Bird tickets are now on sale from the price of AED 140, with kids aged 4 and under running for free. Tickets are available at www.thecolorrun.ae and Adventure HQ stores in JBR, Times Square Centre and Galleria Mall in Dubai, and Yas Mall and Dalma Mall in Abu Dhabi. Color Runners can also purchase merchandise from Souq.ae(http://ae.souq.com/the-color-run/s/) and Adventure HQ stores.

In keeping with The Color Run™’s tenet of giving back to the community, $1 from every registration will be donated to Friends of Cancer Patients.

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