Dubai — Today, Vogue Arabia and the Dubai Design & Fashion Council (DDFC) announced the 10 ready-to-wear and accessories finalists of the 2016 DDFC/Vogue Fashion Prize, an annual endowment for the Arab world’s most promising fashion talents.
The first of its kind in the region, the Fashion Prize was launched in 2015 in partnership with the global luxury ecommerce platform Farfetch and aims to invigorate regional talent by providing a yearly program for emerging Middle Eastern designers to showcase their abilities. The Fashion Prize is overseen by a Selection Committee comprising senior executives from Vogue Arabia, the Dubai Design & Fashion Council, Farfetch, and both the regional and international fashion communities.
During the application phase, over 100 different designers from 12 countries across the Arab world applied. Following a vote from the Selection Committee, 5 ready-to-wear and 5 accessories designers have been chosen as finalists:
- Daneh (Daneh Buahmed): ready-to-wear
- Karoline Lang (Karine Tawil): ready-to-wear
- Mira Hayek: ready-to-wear
- Mochi (Ayah Tabari): ready-to-wear
- Reemami (Reema Albanna): ready-to-wear
- Hooked | HKD (Farah Nasri): accessories (jewelry)
- Nathalie Trad: accessories (bags)
- Okhtein (Aya and Mounaz Abdelraouf): accessories (bags)
- Ralph Masri: accessories (jewelry)
- Rula Galayini: accessories (bags)
The ready-to-wear and accessory design winners of the Fashion Prize will be announced this Fall. The winning designers will receive a financial production grant; the opportunity to sell their collections to a global audience exclusively on Farfetch.com, as well as retail pick-up from renowned Farfetch boutique partners Browns (London), Curve (USA), and Al Ostoura (Kuwait); mentorship; media/press coverage; and an advertising campaign promoting the retail launch, collectively representing over US $250,000 in value.
Deena Aljuhani Abdulaziz, Editor-in-Chief of Vogue Arabia, commented: “The Fashion Prize aligns with our vision to invest in ecosystem development and elevate the regional fashion scene. There’s no shortage of emerging talent in the Arab world, and with the power and scale of the Vogue brand and partners like Farfetch, the Fashion Prize will provide our region’s designers with a larger opportunity to compete on a global stage.”
Nez Gebreel, CEO of the Dubai Design & Fashion Council, noted: “Being backed by a prestigious brand such as Vogue gives our nominees a tremendous opportunity to showcase their talent and creativity on the global fashion scene. I am confident that the designers from this year’s second edition of the Fashion Prize will contribute to strengthening the region’s authority internationally.”
Stephanie Horton, Chief Marketing Officer at Farfetch, concluded: “Following the success of last year’s winning capsule collection by Hussein Bazaza, we are excited to work with this year’s shortlist of the very best Middle Eastern design talent. Our customers love discovering and shopping truly unique items and we are looking forward to introducing them to these latest one-of-a-kind collections.”