Hard Rock Cafe Dubai to celebrate ‘Freddie For A Day’

In Celebration Of Rock Legend Freddie Mercury’s 70th Birthday

DUBAI Staff at Hard Rock Cafe Dubai will be donning fake moustaches to become Freddie For A Day from Friday 2nd September to Monday, 5th September, to create awareness for the Mercury Phoenix Trust.

Freddie For A Day, now in its sixth year, is an initiative of the Mercury Phoenix Trust, which is encouraging friends and fans around the world to celebrate what would have been Freddie Mercury’s 70th birthday.

Director of European Marketing for Hard Rock International, Marc Carey, said: “Hard Rock International is delighted to work alongside Queen and The Mercury Phoenix Trust on their annual Freddie For A Day and many cafes across Europe, the Middle East and further afield will be joined in celebrating the icon that was, Freddie Mercury. ‘Freddie For A Day’ promises to give visitors a rocking’ good time encouraging local fans to join in and dress up in their favourite Freddie costumes.”

Guests and staff at Hard Rock Cafe Dubai are invited to join in on a weekend full of Queen music, moustaches, and Freddie costumes. On Saturday 3rd September, the evening will come alive from 8.30pm, with an incredible Queen tribute band, all the way from the UK.

On Monday 5th September (Freddie’s actual birthday), we re-launch our popular Monster Music Quiz, hosted by radio legend, Mark Lloyd, with a Queen themed quiz. Sport your moustache and come along to test your knowledge.

Freddie pins will also be available at the rockshop and with only a limited number available; you’ll have to snap them up quick before they’re gone!

With all this to come, there’s no better place to celebrate the icon’s 70th birthday.

Claudia Walker of the Mercury Phoenix Trust said: “Freddie For A Day is a global awareness campaign, enabling fans around the world to help the Trust in its work and have fun whilst doing so. Our partnership with Hard Rock Cafe will further raise the profile of Freddie For A Day as we join forces in many cities to celebrate Freddie’s life and help those less fortunate to fight the terrible disease which ended his life.”

Emma Donoghue from the Trust adds:

“What started out as a quick chat over a cup of coffee, turned into this phenomenal working relationship we now have with Hard Rock Cafe – the teams from both Universal Music and Hard Rock have really captured Freddie’s legacy and are throwing some incredible events during the first week of September, culminating on the 5th of September – which would have been Freddie’s 70th birthday!  So get your Freddie’s Ready!”


Saturday, 3rd September 2016

Concert starts 8.30PM

Free Entry

Monday, 5 September 2016

Quiz starts 8.30PM

Free Entry

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